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Is ‘business’ an illusion? Here’s how it is, and why labels make it harder

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Is ‘business’ an illusion? Here’s how it is, and why labels make it harder

Alex Mathers
Aug 7, 2022
∙ Paid
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It’s amazing how many things we make real in our heads that are literally illusions.

See exhibit A:

  • business

  • money

  • self-esteem

  • past

  • future

  • regret

  • shame

  • happiness

All human constructs.

Inventions.

Not real.

These are labels we created to make sense of the world for our pattern recognition-hungry brains.

But why am I telling you this?

Because labels — even if they help …

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