Untethered Mind

Untethered Mind

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Untethered Mind
Untethered Mind
Is ‘business’ an illusion? Here’s how it is, and why labels make it harder

Is ‘business’ an illusion? Here’s how it is, and why labels make it harder

Alex Mathers's avatar
Alex Mathers
Aug 07, 2022
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Untethered Mind
Untethered Mind
Is ‘business’ an illusion? Here’s how it is, and why labels make it harder
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It’s amazing how many things we make real in our heads that are literally illusions.

See exhibit A:

  • business

  • money

  • self-esteem

  • past

  • future

  • regret

  • shame

  • happiness

All human constructs.

Inventions.

Not real.

These are labels we created to make sense of the world for our pattern recognition-hungry brains.

But why am I telling you this?

Because labels — even if they help …

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